Appliance repair marketing is essential for growing your business by getting your name out there and driving leads. Whether you’re a new tech starting a company or an industry veteran, you can always seek ways to improve your efforts in this area. You’ll want to be in the places that your customers are searching already and go to find service providers.
Knowing you might have limited time and resources for marketing your businesses, we’ve compiled a list of free, easy-to-use business directories that’ll help you. These resources are ones recommended by marketing experts, Moz, as well as ones I’ve used in the past.
Special note: Before you submit to these sites, make sure you have a working website and CRM up and running. You’ll want a place for people to request service and be able to monitor leads.
6 Free Appliance Repair Marketing Sites
To make the most of your time, prepare some basic information about your business ahead of time. Business directories typically require the following details:
- Website URL
- Business name
- Your name
- Contact information for the business
- Business logo
- One to a two-paragraph description of your business
Google My Business
What Is It? Google My Business is one of the top free tools out there for businesses. Getting your appliance repair business set-up with a profile helps you to manage your online presence across Google, including Search and Maps. Not only will customers be able to find you and leave reviews, but you’ll also get the opportunity to share company news, promotions, and other content to keep them engaged.
Special Considerations: Be aware that you’ll need to verify your new Google My Business listing. For most businesses, this means verifying ownership over the phone, via SMS, or by requesting and receiving a postcard to your address from Google. Get more information about this process here.
Yelp
What Is It? Yelp is a social networking site that allows customers to post reviews and rate businesses. As a business you’re able to set-up a profile similar to Google My Business and share company photos, videos, and promotions.
Special Considerations: For new businesses, you’ll need to search on the site and claim it. Detailed instructions can be found here.
Manta
What Is It? Manta is a directory meant to help small businesses promote themselves online and gain customers. Like the previous two resources, you’ll get the chance to upload your business information, along with the services you provide.
Facebook Business Page
What Is It? Getting yourself a Business Page on the world’s largest social network is a great way to help customers find you. Aside from offering them basic information about what you do, Facebook makes it a breeze to respond to messages and helps you generate leads in one place.
Special Considerations: For new businesses, you’ll need to verify your business by answering an automated call from Facebook after the page is created. This process will ensure customers know that you’re legitimate.
Yellow Pages
What Is It? The Yellow Pages, or now referred to as YP, is the online version of the old school telephone directory arranged according to business categories.
Special Considerations: While you can join YP for free, expect follow-up emails and phone calls encouraging you to sign up for premium features and advertising.
Nextdoor
What Is It? Nextdoor is one of the newer online platforms that focuses on neighborhoods in select cities. For business owners, you can create a profile for your company and as of 2019, offer special Local Deals to customers near your location. Customers will also be able to provide recommendations to their neighbors about your business.
